Roughly covering a four-by-four block area west of the Historic Center, is the Zona Rosa, or Pink Zone. Once an upscale shopping and dining enclave, the Zona Rosa lost its exclusivity with the advent of the Metro, or subway.

The neighborhood reflects its past and present status in the way fast-food stops and tacky night-spots share the streets with swank jewellery stores, smart boutiques, antique shops, and genteel teahouses.